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Would ChatGPT recommend your tasting room? Recentl

Is your brewery, winery or distillery on anyone's

Is your brewery, winery or distillery on anyone's bucket list?

Recently a friend gifted me an MLB Stadium Map of all 30 stadiums across the US. As you visit each you add a baseball to the map. That got us thinking about what it takes for your tasting room to become a must-see destination for drinkers. Where the drive to check you off the list is no joke. We take a look at all the ways to help customers find you; to create a memorable space; and to activate your community. All while realizing that the liquid only plays a small part in filling your tasting rooms today: https://lnkd.in/gm8y7Yvn

Craft beverage folks: did you resolve to fire your

Craft beverage folks: did you resolve to fire your agency in 2023?

While others are making New Year's Resolutions to eat healthy, exercise more and get a new job, small business owners rarely allow themselves the time or headspace to reflect on the good, the bad and the downright ugly of the past year. And for craft beverage producers, it's especially true given challenges faced in 2022 and the headwinds analysts are predicting for 2023.

Now's the perfect time for an [objective] evaluation of your team. Not just your employees, but all your partners as well. Suppliers, Distributors, Retailers and yes, Agencies...who will stand beside you in battle, and who will shy away? Time to create some efficiencies so you have reserves in the tank when you need them.

Check out our industry-specific agency scorecard here, which generally can be used to help evaluate any of your partnerships, not just Agencies 😉 https://lnkd.in/grQ7GdMG

Did you see the TTB Industry Circular last month?

Did you see the TTB Industry Circular last month? Titled, "Use of Social Media in the Advertising of Alcohol Beverages," this was the first update to the policies since 2013. We had the chance to review the new guidance alongside the TTB’s Alcohol Beverage Advertising guidelines in order to understand any changes that would impact how your business promotes craft beverages. In summary:
- Anything promoting your company or product needs a conspicuous advertising statement.
- This includes content created by you or created by someone else which you share.
- Each outlet is considered one advertisement requiring a statement. For example, your website is one advertisement, your Instagram page is a second advertisement, etc.
- Where there are space constraints, a link to a page on your website is allowed.

What’s required:
- Information about the product: product name, class, type, composition and alcohol content (for distilled spirits).
- Information about the advertiser: company name, city, state, telephone number, website and email address.
- Advertising must conform to the guidelines of the state or country where the advertiser hopes to generate sales.

We share practical client examples to help you define your own Advertising Statement for compliance: https://lnkd.in/gSKZvmud

Everyone involved in your craft beverage business

After a crazy October hitting the road to promote

After a crazy October hitting the road to promote the non-alcoholic beverage category, we're excited to release our newest Guide titled, "Non-Alcoholic: What's the Buzz About?" In it we focus our attention on one category, beer, to illustrate proven marketing and sales strategies for all. We start by clearing up any misconceptions around non-alc beverages and why your team should care. Then we dive into the size of the NA market, with examples of sales upside during and following “sober” months like Dry January. What follows after that is a thorough discussion around pathways to enter the non-alcoholic space for your business and a basic blueprint for marketing, selling and evolving your offering: https://marketyourcraft.com/2022/11/16/just-released-guide-to-non-alcoholic-beverages/

As another great virtual conference from Craft Bee

As another great virtual conference from Craft Beer Professionals comes to a close, the conversation around Non-Alcoholic Beer continues! We had so much fun presenting, "What Do You Mean There's No Alcohol?! Sales and Marketing Strategies for NA Beer (https://lnkd.in/gKSkEp6f)" yesterday. Thanks for tuning in, or if you missed it, it's always available on YouTube thanks to Andrew and our sponsors, ABS Commercial, Pneumatic Scale Angelus and CO2Meter. Cheers!

Is "Sober October" a consideration for your drinke

Is "Sober October" a consideration for your drinkers? This month we take a deep dive into the size of the non-alcoholic market and the need for your craft beverage business to take a build-or-buy position on NA. Plus, there are plenty of opportunities to connect online and in-person, including:
- Great American Beer Festival October 6-8
- National Beer Wholesalers Association (NBWA) Annual Conference October 9-12
- Craft Beer Professionals (CBP) Fall Virtual Conference October 17-19
- Ontario Craft Brewers Conference October 25-26
A highly-caffeinated month indeed: https://lnkd.in/gwT4ZhgH

Calling all breweries, wineries and distilleries:

Calling all breweries, wineries and distilleries: it's time to shake up how you celebrate anniversaries! Far too often owners and managers look inward to focus on what they've accomplished. And sometimes that's okay, especially during the past couple years. We're asking you to consider a radically different approach to celebrating: one which focuses squarely on the people who made it possible; the community that supports you; and finally, the product and your reason for being. And trust us, making anniversaries about everything and everyone besides yourself will pay dividends in employee engagement and satisfaction throughout the year: https://marketyourcraft.com/2022/09/15/time-to-shake-up-how-you-celebrate-anniversaries/

If sales, traffic and engagement are dropping off

If sales, traffic and engagement are dropping off after the summer bump, your craft beverage marketing may be "tired." We take a look at objective indicators that a refresh is needed, plus the DIY tools and team efficiencies to wake things up: https://marketyourcraft.com/2022/08/31/is-your-marketing-tired/

It's a weird time for all businesses, not just cra

It's a weird time for all businesses, not just craft beverage. Inflation, recession, COVID, politics, life - all hot topics every day in our news feeds. Some may take a defensive posture. Other breweries, wineries and distilleries are making bold moves in advertising, doubling-down on attracting new drinkers to the fold. We take a deep dive into one such client example to show just what $500 worth of advertising gets you in production and hours: https://lnkd.in/g9RFi34d

Recently the Brewers Association shared an article

Recently the Brewers Association shared an article on ways to raise check averages, including: implementing table service, upselling, retail sales and higher-priced options and employee incentives and competitions. We were particularly interested in the strategies for building a successful merchandise program, which apply universally to all craft beverage producers, especially those with a local tasting room or a mature online store. Merchandise 2.0 strategies shift from inward (what I want) to outward (what the customer wants) thinking. You may have already done this with your beverage menu and maybe even your décor. But have you used the same filters for retail? It’s time to take a hard look at your merchandise and why it’s not selling. We dive into common issues with the slow movers and offer quick ways to improve sales: https://marketyourcraft.com/2022/07/28/10-reasons-why-your-merchandise-isnt-selling/

Supply chain issues, a highly-contagious Omicron B

The sale of Stone Brewing to Sapporo got us thinki

Excited to participate in the Rapid Fire Marketing

Excited to participate in the Rapid Fire Marketing panel hosted last week by Craft Beer Professionals! The crew answered questions from businesses about social, short-form video, attracting out-of-town guests and a number of other topics important to growing summer craft beverage sales. One area that was missing from the discussion was the importance of email marketing. We discuss email best practices in our most recent article: https://marketyourcraft.com/2022/06/13/is-your-email-stuck-in-2019/

The intuitive response to rising costs, inflation

The intuitive response to rising costs, inflation and the threat of recession is raising the price of your craft beverage. While there's no single formula for deciding whether or not taking price is right for your business, we would encourage producers to take a look at the many ways you can add value to your offering to help drive traffic to your tasting room, offsetting the cost of any promotional activity or discounts used to attract new customers to visit and current customers to return: https://lnkd.in/gAfuFfWR

What is the life expectancy of a website? Brands o

Next Monday, April 4, at 3PM ET, we will be presen

When someone does a mobile search for nearby brewe

When someone does a mobile search for nearby breweries, wineries or distilleries, does yours stand out? How approachable is your business to out-of-town guests? With temperatures rising, travel increasing and states lifting mask requirements, the time is right for tasting rooms to be as welcoming to new customers as possible. The team at Market Your Craft put together a checklist for craft beverage producers to do a quick audit of their marketing efforts. Treat it as a common-sense approach to driving traffic, building engagement and capturing new sales – the three pillars for building a sustainable craft beverage business. Then consider how each has been impacted by COVID-19, and whether it will change as we move from pandemic to endemic/ongoing status: https://marketyourcraft.com/2022/03/07/welcoming-out-of-town-guests/

Did you snap the QR code bouncing around the TV sc

Did you snap the QR code bouncing around the TV screen during the Super Bowl? Was the 60-second spot long enough for you to pull out your phone, position yourself for a clear shot, point and click? And did you receive a connection error message once you reached the site?

You’re not alone.

In fact, it’s estimated that the landing page had over 20 million unique visitors in a minute. What does this have to do with your craft beverage business? We’re not suggesting you have your people call Matt Damon’s people to see about a TV commercial or some social influencer work. It’s important for players big and small in the craft beverage industry to remember:

What you do every day to build awareness and rapport with drinkers can be lost in a minute if you mess up.

Avoidable mistakes – and even those out of your control – deserve a mea culpa (my fault) response: https://marketyourcraft.com/2022/02/22/4-things-learned-from-a-super-bowl-ad/

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